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Google adsmanagement.

Search ads that show up when someone nearby is ready to hire, written by people and counted honestly.

We set up

  • Google Analytics linked to your ad account, with auto-tagging on
  • Your website form set up as the main conversion, counted once
  • Google Ads tag installed on your site
  • Call tracking, so calls from your ads lasting 30 seconds or more count as leads
  • Keyword research, organized into ad groups by service, each pointing to the right page on your site
  • Ads written by us, not auto-generated
  • Sitelinks, callouts, a call button and your location added to your ads
  • A negative keyword list in place before launch, so you don't pay for searches that will never hire you
  • Settings locked down: Google Search only, people located in your area, no automatic changes applied
  • Bidding starts on clicks with a cap, then moves to bidding for leads as they come in

Every month

  • Search terms reviewed every week, with new negative keywords added
  • Ad approvals and policy issues checked
  • Bid strategy adjusted as lead volume grows
  • Budget paced against your monthly target
  • 30 and 60 day reviews: cost per lead, lead quality, how often you show, and whether to scale
  • Quality Score and landing page checks
  • Google's automatic changes caught and handled before they apply to your account

What you see

Spend, clicks, leads, calls, how often you showed for your searches, and your top keywords, straight from Google Ads.

Not included

  • Ad spend, billed by Google to your card

Pairs with

SEO and AI search, so you show up in both the paid and the free results.

On every account.

Questions.

How do you count leads?

Your website form is the main conversion and it counts once. Calls from your ads count when they last 30 seconds or more.

Do you mark up ad spend?

No. Google bills your card directly. We never hold your ad budget and never mark it up.

Who owns the account?

You do. We work through access you grant, and the account stays yours if we ever part ways.

Tell us whatyou are building.

A few brands a year. Three questions.

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